The mission of 4HughManatee LLC is to help the environmental mascot become known as a symbol of earth-friendly practices. Hugh, a manatee (a visual pun of the word humanity) along with a new slogan, "PROTECT OUR PLANET. HELP Humanity... FIGHT CLIMATE CHANGE," has been designed to help people display the support they have for the environmental movement.
Savvy consumers want to know if they're buying from "good-guy" companies whose policies embrace earth-friendly practices, including divestment from fossil fuel companies in their portfolios. Colleges and universities are divesting from fossil fuel investments, as are major entities like the City of New York's pension fund. Beyond being politically correct, it is essential to stop the polluting technologies and move the planet forward with sustainable practices.
My original plan was to donate well-accepted educational books and DVDs about ecology, climate change, sustainable resources, conservation, and other related topics middle school libraries in the USA if I could make my company work. In eleven years, that has not happened. Our best hope for the planet to sustain itself is with the up-and-coming generations to understand how the ecosystem is already over the tipping point if we don't stop bad practices. Education is the key. The fossil fuel industries are fighting like the tobacco industries did to keep their status quo. Industry people spread disinformation, as do senators and congress members who are in the pockets of the oil and gas producers.
The gift shop is not yet open but if or when it does, consumers will see an array of earth-friendly items to display their support of green initiatives. To encourage that, items emblazoned with Hugh Manatee on them will be offered, and proceeds from the sales after expenses will go toward books and DVDs about climate change that will be donated to school libraries*. Please come back to visit to see if our gift e-shop is up yet.
*Some of the titles under consideration are:
- Silent Spring by Rachel Carson
- An Inconvenient Truth by Al Gore (Book and DVD)
- Population Bomb by Paul Ehrlich, PhD
- Dire Predictions by Michael Mann, PD
- Hell and High Water by Joseph Romm, PhD
- This Changes Everything; Climate Change vs Capitalism by Naomi Klein
- How to Reduce Your Carbon Footprint by Joanna Yarrow
- Eaarth by Bill McKibben
- Earth Under Fire by Gary Braasch
- 11th Hour produced and narrated by Leonardo DiCaprio (DVD)
- Chasing Ice with National Geographic's noted photographer James Balog (DVD)
- Age of Stupid (DVD)
- Planet in Peril — The story the world can't afford to ignore by CNN's Anderson Cooper, Dr. Sanjay Gupta and Animal Planet' (DVD)
I believe the love for humanity will translate into love for this mascot named Hugh Manatee — he can be the standard-bearer of all green initiatives. My goal is to have him be recognized far and wide and convey the message that he represents good stewardship of the earth to promote sustainability, hence the play-on-words of his name. Together we can prolong the ability of the earth to sustain human life when our commerce is geared toward doing things that are good for everyone.