Icon Standards of Practice

The Hugh Manatee icon may be used by those who sign up to be a "Friend of Hugh Manatee" through our licensing program. By agreeing to a contract that permits your company to use this environmental mascot, we complement each other's strengths to let the buying public know that you care about the planet and all the things you do to make money are sensitive to doing good things for humanity. 

The contract is for a three-year minimum with an annual renewal after that, and it spells out the terms for icon use, some of which are revealed below. Your company name/logo and hyperlink to your Website will be found on our "Friends of Hugh Manatee" Web page. Whether you manufacture products or are in a service industry, the agreement is much the same. The CEO takes a pledge on behalf of your firm to hold up the standards of treating the planet with respect, lowering the firm's carbon footprint, selling earth-friendly products, and so on, entitling your company to display the icon within certain limitations. The use of Hugh Manatee should be part of the campaign to get your own firm name/brand known for the products and services you provide and associating your earth-friendly stance in the marketplace. This environmental mascot is intended to drive home the theme of being a friend of humanity by lowering your carbon footprint and doing things that are good for the planet and its inhabitants. Unlike most licensing programs that take royalties for use of the artwork, my company doesn't work that way. You create goodwill with the use of the icon, my company gets a yearly fee, and books and/or DVDs purchased by 4HughManatee LLC are donated to school libraries that will bear the icon on the inside of the cover on a large, colorful sticker with your company name designating that, "This book is from a Friend of Hugh Manatee."

The contract will stipulate the way the icon must be used including the branding marks to ensure the icon stays strong and true and is able to build ever-growing consumer recognition in the marketplace. Copyright notices on the slogan and the manatee both must appear. The entire icon and the slogan that goes with it each will have the TM, symbol for trademark. Licensees will be notified of when to begin using the ® registered mark.

Pantone Matching System Colors and CYMK Digital Printing

The icon has specific color matching requirements so our agreement will include the need to maintain the integrity of the icon and we will count on our licensees to take extra care with it. We do not want the logo used in black and white as it diminishes the impact and compromises its being established and recognized for the colors of the earth when seen from space. Pantone 312C blue and 360C green for coated stock are standard.

Style Sheet

Different shapes will be provided on a style sheet we will provide you when you become a licensee for use in advertising, marketing, promotion, packaging, and public relations. It is provided with and without an integrated URL of our Website and it can be provided as a jpeg or vector art. It is also a given, that use of the icon must not appear on items that are bad for the planet earth and its occupants.

Other rules of use:

  1. No overprinting on the icon is permitted.
  2. No other colors or tinting on Hugh is permitted.
  3. The copyright notice must always be displayed for the artwork of the icon. Once trademarked, the ® will replace the TM which must also be visible on all items using the icon.
  4. The typeface on the slogan is specified in our license agreement and is not alterable on the icon.
  5. The unlicensed use of this icon or any portion of it will be prosecuted to the full extent of the law for copyright and/or trademark infringement for pirating.

We hope, but cannot do more than encourage, that paper items on which the icon is printed use is at least 70% post-consumer waste fiber that is recycled and processed chlorine-free (PCF) and is Forest Stewardship Council (FSC)-certified paper. We would appreciate you telling your customers to visit our Website and understand how their support and purchasing power is a way for them to "vote" for the educational purposes behind our icon. When they buy products with this icon on the package, they'll know they are doing good things for humanity, too.


You will feel good that you are doing business with someone who supplies imprinted advertising specialties that bear the r Hugh Manatee icon, knowing that our items are made by “green” companies and preferably made in the U.S.A. so that we can control the quality of consumer items to be non-toxic and earth-friendly. These items will appear in our gift shop.


If you want your logo imprinted on an ad specialty item too, we will be happy to accommodate that request and utilize your art per your specifications and send your art director a proof for final approval before production of any advertising specialty or wearable item.

There are two reasons you should consider purchasing advertising specialties through our Website gift shop when it opens:

1. We stand by the highest “green” practices found anywhere and we insist that our suppliers of advertising specialties provide quality items that are earth-friendly and preferably made in the U.S.A.

2. Profits after expenses from advertising specialties sales go toward educational materials, in your organization’s name, thus increasing your outstanding contribution to the precepts that Hugh Manatee embodies.

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